How to Generate New Business with a Responsive Website

Needaprint have linked with the award-winning digital marketing agency Integrity Search to produce a guide to the best, and most up-to-date, techniques for generating new business. This first guide will help you create and utilise a responsive website – an essential tool in today’s marketing world.

Whether you are a tradesman, a startup creative business, or an established law firm, knowing how to market your business to an ever changing audience is key to generating new business and seeing your business flourish. There are still plenty of opportunities to market using traditional methods, such as promotional material and even word-of-mouth business relationships, but there is no doubt that tackling the digital world will see your company’s profits soar.

Stephen Caver’s website is a great example of responsive web design.

Most businesses understand the importance of having a website, however with the rapid increase in mobile technology, and with more and more people choosing to browse the internet on mobile phones and tablets, it is vital that these websites look great on every size of device. 44% of people surveyed reported finding navigation of traditional, non-responsive websites, very difficult. This is where a responsive website comes in. If you want your business to compete and succeed in today’s world, you need to have a responsive website.

Websites are a great way to showcase your business, and to see your company stand out from the crowd. They provide you the opportunity to present your best work to current and potential clients, which can lead to new business. Your website provides contact opportunities for customers, and gives a chance for clients to provide reviews of your work. So with all of these benefits, and with so many other businesses taking advantage of a website for their business, how can you make your website stand out? Google estimates that almost 72% of all mobile searches for businesses trigger an additional action from a potential customer.

What is a Responsive Website?

A responsive website is one that adapts to fit the size of the screen that the visitor is viewing the website on. When a website is displayed on a large, desktop screen – images and text will fill the screen, however, when this same responsive website is displayed on a mobile phone, all of the elements of the website are scaled to fit the smaller screen. This isn’t to say that the images and text are simply shrunk, although this is also possible. Instead, elements are often rearranged to fit the smaller screen, with images re-sizing to fit the screen width, and text and buttons remaining at a readable size, but cascading further down the screen.

Gatwick Airport’s website is a model of responsive design.

If this all sounds like it would require a large amount of technical know-how to achieve, you don’t need to worry. Responsive websites take care of all of these sizing changes, and can adapt to any size screen, from the smallest smartphone to the largest iMac screen. If you don’t feel confident in setting up your own website, it might be worth hiring a professional web developer to help ensure that your website looks great, and is responsive to any device.

With over 60% of internet usage occurring on mobile devices, and with only 11.8% of websites utilising a fully responsive design, making this simple change to your business’s marketing strategy will generate new business, and see your profits grow. There has never been a better time to get your business in front of new clients with an amazing responsive website. Keep your eyes peeled for our next guide to generating new business, in which we’ll tackle the huge world of social media.

Check out this great illustrated saying, originally from Bruce Lee, that beautifully explains the principle of responsive websites!